Encyclopedia of Political Communication

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Society, Politics & Philosophy - Government & Politics
Encyclopedia of Political Communication

Encyclopedia of Political Communication

Name: Encyclopedia of Political Communication
ISBN: 9781412917995

Dr. Lynda Lee Kaid, Christina Holtz-Bacha

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The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

Kategoriler:

Society, Politics & Philosophy - Government & Politics

Yıl:

2007

Yayımcı:

Sage Publications, Inc

Dil:

english

Sayfalar:

985

ISBN 10:

1412917999